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         Branding is the culture of the future.

         Branding that connects on a deeper level tends to do so as a result of the product being marketed.


I agree with one of the above statements. I can imagine a situation where every brand in circulation today suddenly doesn’t exist and see that branding is just as much a natural evolution of capitalism as the evolution of taste in music or the giving of names to accurately identify individuals. One can conversely say that the need to store information is a reflection of the propensity with which evolution stores information. The basic principles that underline the operations of our global society are guided by the sopistication and accuracy of our information distribution systems which are relatively, a crude replica of the information superautobahn that is our body. It becomes less risible then how, unlike the meticulous note taker that is evolution, humans species as a whole have done a piss poor job of storing our histories and factoring that knowledge in our decision making on every base level. A cursory glance at the landscape that is current scientific advancement and our collective human history will reveal everything and nothing. A lot about us slowly begins to make more sense. We were either premature or woefully late in crowning the Information Age.


branding is the culture of the future. Brands that connect on a deeper level tend to do so as a result of the product being marketed. Less as the result of a marketing guru. although + marketing guru will = distinction from the competition. Looking ahead, it is possible to envision societal distinctions based largely on lifestyles as globalization becomes viewed more as an inevitability. Those who cling to the existing dogma of geocultural self identification will be seen as backward. A view precipitated with the rise in levels of education, enlightenment and engagement. Culture is dead, long live culture. The conflicts present in the world today are largely due to the differences in educational background. If anywhere in the world are two enlightened souls from opposite sides of the coin there you will find a richness of understanding, discourse, mutual competition, compassion and progress. You would of course have to be a complete romantic to agree fully with such a situation but there is a lot of smoke there coming from a very real fire. None of this will seem remotely possible if it is not understood that culture is a brand of lifestyle. That every single geocultural characteristic can be traced back to a first single act necessitated by the conditions which a people found themselves in. And although those conditions that propelled an act no longer exist a people still cling to thier traditions as a way of identifying themselves, a way of selling their brand. The mistake here is that we expect the seemingly undeterrable wheel of change to grind to a halt on our behalf, to satisfy purely selfish needs.

Although the market is flooded with manufactured culture, there are brands that have garnered enviable success through tapping into lifestyles and associating products with a way of life. In other words the more in tune with subconscious needs a lifestyle purveyor is, the greater their chance of success. The more things change the more they stay the same. The scourge of the 22nd century is ignorance and the foolish are ignored, ostracized or converted. Brands become the new government regulating legislature and policies from a position of influence through association and everyone has the potential to rise to such heights with ‘change’ to ensure progress and a limited time at the top.

The upcoming generations will be playing by entire different rules that will make our generation seem like barbarians. I wonder what sort of brand we are manifesting for future societies and what role it will have.

All jokes aside

how can light and darkness exist in the same place at the same time? .......close one eye

Asides on…

- 'The Devil In The White City' by Erik Larson. Architect, Serial Killer, History, Non-fiction.
- 'The Blank Slate' by Steve Pinker.
- Bernay's Propaganda
- 'Quantum Pshycology' RAW
- 'A Confederacy of Dunces' J.K.Toole
- 'Infinate Jest' D.F.Wallace
- 'The Budos Band' - The Budos Band
- 'Silent Movie' - Quiet Village
- 'u're a woman, i'm a machine' - DFA1979
- 'Diary of an Afro Warrior' - Benga
- 'Skylon' - Ott
- 'Antidotes' - The Foals
- 'Last Days of Gravity' - Younger Brother
- 'third' by Portishead
- 'walking backwards' - Clutchy Hopkins
- 'Los Angeles' - Flying Lotus
- 'Peaceblaster' - STS9
- 'Nothing Lasts but Nothing is Lost' - Shpongle